A Cartier bracelet does not retain its value. The brand's value far exceeds the actual worth of the bracelet itself. Luxury jewelry brands primarily sell the concept of their brand. If you're looking for something that holds its value, I wouldn’t recommend Cartier. Opting for a gold bracelet would be a better choice for value retention.
Take the bracelet shown above as an example. I captured this from Cartier's official website—it's a narrow version from the Love series, fully set with diamonds, and priced at 22,800 RMB. The price is ridiculously high. If you don’t have deep pockets, I wouldn’t recommend buying a Cartier bracelet, as you're paying mostly for the brand name. Based on its material—18K gold, natural diamonds, and labor costs—the bracelet's actual worth is no more than 23,000 RMB. Yet, at Cartier's counter, the price is inflated tenfold. The brand’s value far surpasses the value of the jewelry itself.
Cartier's jewelry with full diamond settings is particularly expensive, while simpler designs without diamonds are relatively cheaper. However, the simpler ones don’t look as attractive as the diamond-encrusted ones. Regardless of the style, anything from Cartier won't be cheap. Luxury brands like Cartier cater to high-end consumers, who prioritize their personal preferences over the price. If they have the money, why not spend it? Average people shouldn’t try to imitate this lifestyle. The brand premium is too high, and it’s not suitable for everyone. Regular consumers should focus on value for money rather than products with such a high markup.
If you’re someone who loves Cartier's style but also wants something worth the money, I suggest considering other brands. You could even look into customized jewelry. Jewelry is not a high-tech product; it’s all handcrafted. As long as the materials are good and the jeweler is experienced, making a similar bracelet is not difficult. By opting for a custom bracelet, you avoid paying the brand premium, making it a much more cost-effective option compared to buying directly from the store. If you’re interested in learning more about custom jewelry, feel free to follow me on social media. Our factory is located in the largest silver jewelry export hub, specializing in custom jewelry, offering more affordable options.
